News Corporation, AKA Fox, Snaps Up IGN
Well, well, well. The rumors were true.
So, it seems that Rupert Murdoch has indeed signed the papers to acquire IGN, for a mere $650 million. This includes not just IGN.com, but also GameSpy, GameSpy Arena, FilePlanet, TeamXbox, 3D Gamers, Direct2Drive, GameStats.com, the Vault and Planet networks, IGN FilmForce and Rotten Tomatoes,AskMen.com, and technology for online game play in video games. Along with the earlier acquisition of Myspace.com, Murdoch is set to take over the internet world.
The multi-gazillionaire mogul said of the deal: "With the acquisition of IGN and its 28 million unique users, we have gone a long way toward achieving two of our key strategic objectives in our efforts to become a leading and profitable internet presence. First, we have significantly enhanced our online reach, strengthening our position as the fifth most trafficked presence on the web. We also become the fourth largest network in terms of monthly page impressions. And second, we have furthered our strategy to leverage the unique competencies the company enjoys with its news, sports, and entertainment assets to create a leading internet destination. By acquiring IGN and its compelling sites, we now have top entertainment sites to go along with FOXSports.com, as well as our myriad news sites, headlined by FOXNews.com."
Mark Jung, IGN Entertainment's Chief Executive Officer, commented: "We believe that Fox Interactive Media is an ideal fit with IGN Entertainment. With this combination, our users will enjoy access to a broad array of content and services covering video games, music, movies, sports and news, and our advertisers will benefit from enormous reach into a highly sought-after demographic. We are thrilled with this acquisition and can't wait to get started."
So, there you have it. I'd have some snarky comment but honestly, I'm a little bowled over right now and I'm finding myself speechless. But I'm sure you, dear readers, will not have the same problem.
Wicked business move. Bet Shepard Smith will review games on Studio B
